The 6 things you need to know about crowdfunding and Indiegogo

 apis indiegogo colmeia 2

What is crowdfunding?

Crowdfunding is a financing model for projects or companies, where a large number of people raise monetary contributions via internet. Crowdfunding became popular in the beginning of this decade as an alternative method of raising money out of the financial system.

How it works?

Crowdfunding model is typically a match of three actors:

  • The team that is promoting the project. In this case it’s Apis Technology
  • Individuals or groups that participate in the project
  • An organization or platform that moderates and matches the projects to its supporters

What is indiegogo?

Indiegogo is a crowdfunding platform launched in 2008 that helps teams raise money for their projects and products. In this platform, teams can submit and present their products to the community and the backers can easily support it by buying or simply contributing with a symbolic amount of money.

Why Indiegogo is awesome?

These days’ crowdfunding platforms are the hottest place for the launch of hardware products. A lot of teams around the world that aren’t a part of big companies and don’t have access to massive amounts of money to finish the development and start production, use these platforms to meet their first costumers and, at the same time, raise the needed money.

In our case, we need an amount of money that we don’t have in order to launch our products and start the manufacturing process. By using Indiegogo we have the opportunity to sell them to our first costumers at a price below retail standards and achieve the amount we need.

How can you use it?

It is as easy as buying some pants or a book on the internet. The best payment platforms like paypal or credit card are available and the only thing that you need to do is to confirm the buying order and wait for the confirmation email.

Apis Technology will launch soon an illustrated tutorial so no one has any doubts.

Good examples

You’ve probably heard about Flow Hive. This Australian invention allows the beekeepers to extract the honey directly from the hive by only pushing a crank. The Flow Hive campaign achieved more that 12 million dollars, which was a record for Indiegogo.

Micro Drone 3.0 is the third version of Micro Drone and that didn’t stop the team from using Indiegogo to launch its most recent product and finance the development. The result was a successful campaign that achieved more than 2 million dollars where backers were able to buy a drone for less than 150$.

And what about Portuguese projects? Well, nothing as big as the projects mentioned before, but some with great results. Findster presented his GPS tracker for children and pets and achieved a significant amount of money.

Everyday dozens of projects are submitted to crowdfunding platforms. The goal is simple: to achieve the requirements to develop or optimize products and start commercialization.

Apis Technology is working hard to make our products affordable and a reality for every beekeeper around the world. In order to do that, the price of the products has to be as low as possible and for that we need money to optimize them and start the production. On September 7th join us on this journey.


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